Souvenir from La Giudecca
![](https://freight.cargo.site/t/original/i/48f02c824a7a801aae35837ff892ec1ec6ae6cf9b8e44082d2f41420ded9d54e/05--atelier-XYZ.jpg)
ph. © atelier XYZ
Unfolding Pavilion 2018: Little Italy / Giudecca Social Housing (IACP), Venice, IT
May 25-30, 2018 / 16th Venice Architecture Biennale
Souvenir from La Giudecca
Kitsch-pop installationIn 1971, Haus-Rucker-Co, an Austrian radical architectural collective, designed Palm Tree Island, a sort of an oasis world where nature was preserved from the urban infrastructural context. This suggestion, reminding an idyllic space protected from the urban environment, kept form in a space spectacular sphere. The operation of including the urban landscape in a cliché is evidently inverse for this case: in Haus-Rucker-Co case, it was aiming to conserve nature against urban growth, while in our proposal, the whole scenery will be forced and closed in a sort of cliché box.
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ph. © atelier XYZ
Nowadays we are witnessing a devaluation of the urban landscape, in particular the Italian one: it is mostly underrated, hardly depicted and mainly forced in different kind of a stereotype, as souvenirs do. Intentionally provocative, “Souvenir from La Giudecca” wants to underline the strict line between the consecration and the preservation of this architecture: from one point of view, the proposal rising up the Gino Valle’s social housing complex as a monumentum to discover and appreciate in our architectural heritage world, from the other one, it wants protecting and preserving his status inside the historic urban fabric of La Giudecca.
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![](https://freight.cargo.site/t/original/i/c4a4a4235ae17d7ac0067b8a027af672ab9f1a06a733ff32a4c6b326a36d3751/SandStone.jpg)
![](https://freight.cargo.site/t/original/i/ffad901fc28ae80fd36f7b51d1dc81066bcab19061d17f8ac0aad147a552fce3/Collage.jpg)
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